Organizations spend a lot of time and money building quality into their products, services and processes. They continually try and position quality as a competitive advantage to doing business with them. The word quality is usually first thought of in business but what about positioning quality in our personal life? This past weekend I spent a couple of hours cruising very slowly on a beautiful calm sunny day on the St. Lawrence River with my son. We found this great spot where in about 12 feet of water we clearly could see the sandy bottom.